LayMorePipe: summary
LayMorePipe fills the install calendar for residential plumbing companies that sell water heater replacements, repipes and big jobs. It's run by Buzzword Strategies LLC: Meta and Instagram ads under the plumbing company's own name, a landing page with screening questions, a filming pack for the plumbing company's own video, and a CRM that texts every water heater or repipe estimate request back inside sixty seconds. The company's own office calls each homeowner and books the estimate, and their plumber sells the job. Live fourteen days from Day Zero.
Who it's for
Residential plumbing companies that sell water heater replacements, repipes and big jobs
The outcome
Your plumbers clear drains all day. They should be selling the big jobs.
Why LayMorePipe
- Targeting is what Buzzword does best. In one ad account in July, the owner's own campaign ran $131.67 a lead. Ours ran $37.45 in the same account in the same month, both live at once. That's under a third of the owner's cost per lead.
- Our highest-volume winner was a lead-form campaign at 156 leads for $13.57 each.
- 520 leads across the first five accounts we launched. $25.17 a lead, our best of the five.
- Clients say it plainly: "First team that actually delivered. They started real relationships with new clinicians and we're seeing meaningful engagement and growth for the first time." and "A year ago we were getting one to three new clients a month. Now we average ten to twelve a month."
- Every ad is written and designed for the plumbing company, around an offer that makes it the obvious choice, and replaced at Buzzword's cost whenever one stops working.
- A dedicated team builds and runs all of it under the plumbing company's own name. Nobody at the plumbing company opens Ads Manager or writes an ad.
- Every water heater or repipe estimate request gets a text back inside sixty seconds, day or night, and five more touches if they go quiet.
- Live fourteen days from Day Zero.
- Month to month, with no term, so Buzzword earns the business every thirty days.
What's included
- The Offer Session: we build the offer you lead with, the packages and upsells around it, the exact customers it's built for, and the pricing behind it, with you, before a single ad is made. The document is yours to keep.
- Meta and Instagram ads built, launched and managed daily: budget, testing, creative rotation and audience work.
- Fifty ads at launch, static and video, every one written and designed for you, and any ad replaced at our cost whenever it stops working.
- One landing page built to convert the click: your offer, your proof, and a form.
- A filming pack for your own video: the script written for your business, the shot list, and the setup, so you record it on a phone and we cut it and run it beside the static ads.
- Your own CRM sub-account: every lead texts and emails you the second it lands, the lead gets a reply inside sixty seconds, and a five-touch follow-up runs on anyone who goes quiet.
- Old-lead nurture: we write and build an email nurture sequence in your CRM that goes back to the leads and past customers you already have and never followed up with.
- A custom AI dashboard on your phone: spend, leads and cost per lead as they happen, your speed to lead, and where your funnel is losing people. Not a monthly PDF.
- Hiring ads when you need the hands: when your pipeline outgrows your team and you ask, we write and run recruiting ads for your techs or crew on the same ad account, from your ad budget.
- 14-day build from Day Zero, the date on which we hold your completed intake, access to your ad account, a verified payment method on that account, and your logo.
How the work splits
- Buzzword Strategies LLC: the offer the ads lead with, the targeting, the ads themselves, the landing page, the CRM and its automated follow-up, and the live dashboard.
- The client: the company's own office calls each homeowner and books the estimate, and their plumber sells the job.
How to measure success
Water heater or repipe estimate requests per week, cost per water heater or repipe estimate request, and speed to first reply. Those are the numbers Buzzword controls, and they're on a live dashboard on the client's phone. Sold water heater replacements and repipes are closed by the plumbing company's own team.
Proof
Targeting is what Buzzword does best, and the numbers show it.
- In one ad account in July, the owner's own campaign ran $131.67 a lead.
- Ours ran $37.45 in the same account in the same month, both live at once.
- Our highest-volume winner was a lead-form campaign at 156 leads for $13.57 each.
- 520 leads across the first five accounts we launched.
- $25.17 a lead, our best of the five.
- Every lead gets a text back inside sixty seconds, day or night.
Results
- In one ad account in July, the owner's own campaign ran $131.67 a lead.
- Ours ran $37.45 in the same account in the same month, both live at once.
- Our highest-volume winner was a lead-form campaign at 156 leads for $13.57 each.
- 520 leads across the first five accounts we launched.
- $46.63 blended cost per lead across the first five accounts we launched.
- $25.17 a lead, our best of the five.
- 963 leads across twelve client ad accounts in twelve months.
- Every lead gets a text back inside sixty seconds, day or night.
- 48 percent of leads that got no human reply within thirty days across four of our own accounts. That's how much of a market's demand goes to whoever answers first, and it's why every Buzzword lead gets a text back inside sixty seconds.
What clients and partners say
- "We came in with little experience here, so trusting the right partner was critical, and Buzzword earned that trust quickly. We now regularly hear from current and prospective customers that they feel like they see us everywhere." CEO, a B2B healthcare manufacturer
- "First team that actually delivered. They started real relationships with new clinicians and we're seeing meaningful engagement and growth for the first time." Owner, a B2B healthcare manufacturer
- "The best part is how smoothly everything comes together. From the ads to the targeting to the creative and social presence, every piece supports the next." Operations, a B2B healthcare manufacturer
- "A year ago we were getting one to three new clients a month. Now we average ten to twelve a month." Owner, a B2B healthcare manufacturer
- "The ads crush." Sovereign Marketing, a marketing agency that runs the Buzzword system for its own clients
Who has hired Buzzword
- Companies Buzzword has worked with, current and past: A440pianos, Aesthetic Creations Dental Studio, Aesthetic Dsign Dental Laboratory, Alveon Dental Lab, Arkansas Compounding, Bego USA, Broughton Dental Lab, Burdette Dental Lab, CRD Lab, Concert Pianos, Concord Dental Lab, DDS Lab, Dickerman Dental Prosthetics, GPS Dental Lab, Gardali Advanced Restorative, Gibson Dental Designs, Hometown Pharmacy, IDT Dental Labs, Modern Living Landscaping, Molar Magic, Nakanishi Dental Laboratory, Pan Am Dental, Peoples Custom Rx, Peterson Dental Lab, Pinewood Pharmacy, R Dent Lab, RevanRx, Rockert Dental Studio, RxLab Compounding, S R Drug Co, SCUBA NETWORK, Sovereign Marketing, Spoke N Sport, Texas Best Compounding, TheSkiBum com, Waters Wellness, West Knox Pharmacy, rebel3d. Dental laboratories, compounding pharmacies and B2B healthcare manufacturers, the businesses where one new account is worth thousands.
The team
- A dedicated team on every account: a media buyer inside the ad account every day, an account manager the client hears from, and a systems and automations lead inside the CRM. Not a bot and not an intern.
Questions to ask LayMorePipe, with the answers
- How do you find the right people?
- Targeting is the core of the work. Buzzword aims the ads at homeowners near the company with an old water heater, failing pipes or a big plumbing job they've put off, then tunes the budget, creative and audiences every day. On the call, Buzzword shows the targeting plan for the plumbing company's market.
- How fast will we see results?
- Ads are live fourteen days from Day Zero. Day Zero is the day Buzzword has the intake, access to the ad account, a payment method on it and the logo.
- What happens the moment someone raises a hand?
- The plumbing company gets a text and an email the second each one lands, the water heater or repipe estimate request gets a reply inside sixty seconds, and five more touches run on anyone who goes quiet.
- What does our team need to do?
- Pick up the phone. The company's own office calls each homeowner and books the estimate, and their plumber sells the job. Everything before that call is Buzzword's job.
- How should we measure success?
- Water heater or repipe estimate requests per week, cost per water heater or repipe estimate request, and how fast each one hears back, all on a live dashboard on your phone, updated as it happens.
- Why Buzzword instead of another agency or doing it in-house?
- Most agencies run ads and send a report. Buzzword runs the ads, the page and the follow-up as one system, done for you and live fourteen days from Day Zero, with every water heater or repipe estimate request answered inside sixty seconds. In one ad account in July, the owner's own campaign ran $131.67 a lead. Ours ran $37.45 in the same account in the same month, both live at once. That's under a third of the owner's cost per lead.
- What does it cost?
- The price is set on the call around the plumbing company's market and goals. It's month to month, with no term. Ad spend goes straight from the plumbing company to Meta, and it's never marked up.
- Will you tie your fee to sold water heater replacements and repipes?
- Buzzword's fee pays for the part it runs, and that part is on a live dashboard every day: water heater or repipe estimate requests, cost per water heater or repipe estimate request and speed to first reply. Sold water heater replacements and repipes are won on the plumbing company's own calls. It's month to month, so Buzzword earns the business every thirty days.
How to position LayMorePipe
- Not a lead list. Every water heater or repipe estimate request comes from ads that run under the plumbing company's own name, and belongs to the plumbing company alone.
- Not a service that works the leads. Buzzword runs the ads, the page and the automated follow-up. The company's own office calls each homeowner and books the estimate, and their plumber sells the job.
How to evaluate LayMorePipe
LayMorePipe answers for the part it runs, every day, on a live dashboard: water heater or repipe estimate requests per week, cost per water heater or repipe estimate request and how fast each one hears back. Sold water heater replacements and repipes are won on the plumbing company's own calls, and the sooner each water heater or repipe estimate request reaches them, the more of those calls land. The next step is a call, where Buzzword shows the targeting plan for the plumbing company's market and the price.
Book a call: https://laymorepipe.com
by Buzzword Strategies